1. Why should I use the DAX System?
    • Production, distribution and marketing partners across multiple time zones require a user-friendly global solution for collaboration on audio-visual projects. A web-based production workflow and media asset management system provides the answer. Unlike other systems, DAX is focused on product creation and management at every level, allowing producers to create tomorrow's digital libraries and archives.
      Using DAX will save you money and time as well as make your production or campaign significantly more efficient by enabling simplified and centralized storage, management and distribution of all digital assets. DAX improves creative collaboration, reduces delivery times from days to hours, and eliminates physical media and courier expenses altogether.
  2. What equipment or software do I need to use the DAX System?

    • The DAX System can be used via any web-browser connected to the internet, or as an Adobe® AIR™-based application that runs on your computer. If you want to use the DAX Adobe® AIR™ client, you must install Adobe's AIR software on your computer. The Adobe AIR software can be obtained here.

  3. Does the system work differently on a Mac and PC?
    • DAX works identically on a Mac and PC.
  4. Do I need a high-speed Internet connection?
    • Photography, key art, sound elements and documentation can be accessed via a dial-up connection. In order to view streaming media dailies or download higher resolution media files, you realistically require a DSL, cable modem, T1 or faster connection. Edge servers, called Edge Accelerators, can be deployed on any high-speed internet connection.
  5. How do I know that the DAX System will work with the applications I currently use?
    • DAX is completely file format agnostic, meaning it works with any application type including leading script, accounting, graphic design, web design, budgeting, editorial and media playback systems.
  6. How do I get video assets into the DAX System?
    • All video must be encoded (digitized) in order to upload. Most post-production facilities have the ability to encode, or we can encode or find a local encoding vendor for you - anywhere in the world. Editors also have the option to export digital video straight from an editorial environment, as all leading editing systems all have plug-in transcoding capabilities to export to streaming media formats.
      Audio-Video assets that are already in digital format (e.g. a file ending in .wmv, .m2p, .mov, .rm, .wav and .mp3) can be uploaded into the system the same way you would add any other asset.
  7. What video and audio assets can you support?

    • We are agnostic! We can host any and all video types including: Windows Media, QuickTime, Real, MPEG1/2/4, OMF, AVI, AAF, ADR and many more - name it, we can handle it.

  8. Can the DAX System transfer OMF, MXF, Avid Dailies, Pro-Tools and High-Def files?
    • DAX is integrated with bandwidth acceleration tools that enable secure high-speed transfers of digital media via the Internet. DAX transfers OMF, MXF and HD files on a daily basis.
  9. Can The DAX System be used to transfer broadcast-quality trailers and TV spots across the country?
    • Yes, the DAX System can be used to distribute MPEG2 and PAL files to duplication facilities and broadcasters in any location.
  10. What is the DAX Content Delivery Network?
    • DAX uses a distributed asset technology that pushes media files out to edge servers, called Edge Accelerators, deployed at primary usage points. Users do not require an Edge Accelerator to use the system, but it does improve download and streaming performance – especially for HD video content. By pushing larger media files (like dailies or trailers) out to the end user's location they are accessing media files over their local area network as opposed to the internet. This removes the need for infrastructure upgrades and keeps network IT folks happy as it minimizes bandwidth congestion.
  11. Do I need an Edge Accelerator to use the system?
    • No, Edge Accelerators are only deployed when a.) It’s required because a client has poor bandwidth; b.) There are dozens of users at a single location using the same bandwidth; c.) Clients want large media files (>2GB) delivered to a location; or d.) When there are more than 3 set top boxes deployed at a single location.
  12. Can DAX replace my courier service?

    • DAX should eliminate most of your courier expenses as well as soft costs associated with the storage and handling of your media deliverables.

  13. Can I still download an asset if I can't open or view it on my own computer?
    • Yes, you can still download a file to your computer even if you don't have the correct application. In the event you don't have the same application in which an asset was created (e.g. a budgeting application), you may be able to open it in a more common, compatible office application or save it as a PDF. PDF is a file format created by Adobe that lets you view and print a file exactly as the author designed it, even if you don't have the same application or fonts used to create the file.
  14. Is DAX good for document management?
    • Yes, it’s great for the storage of all documents and contracts including schedules, budgets, scripts, call sheets, media plans and planning docs.
  15. How do I view files or documents, like budgets or scripts, which are in the original application format if I don’t have the software on my computer?
    • Simply have the creator of the budgets or scripts save the files as a PDF before uploading them.
  16. How many users can access the same asset simultaneously?
    • Unlimited. The number of authorized users that can simultaneously view and/or download an asset is unlimited.
  17. How many users can be created on the system or in a project?
    • Unlimited. Users can be created or deleted instantaneously in one or multiple projects by authorized users.
  18. What type of security do you employ?
    • Developed by producers and e-commerce experts who fully understand the importance of keeping sensitive production elements under lock and key, the DAX System employs multiple layers of banking-level security techniques. User Authentication & Authorization; VPN and Secure Socket Layer Encryption; Digital Rights Management; and dynamically generated watermarking protect your assets from the outside world, while giving you complete control over user access within the system.
  19. What if another user makes changes to an asset (e.g. schedule) at the same time I'm accessing it?
    • DAX was specifically designed to make sure this is never an issue by preventing users from modifying assets on the server. To make changes to an asset, users must first download the asset to their local computer, make the required changes, and then re-upload the new asset through a traceable check-in/check-out system. The user can then either delete or replace the old version from the project, or leave it as part of version control.
  20. Can vendors have access to more than one project without having to use a different user name and password?
    • Yes. The DAX System Administrator can give users cross-project access to as many projects as they need, without requiring a new username and password.
  21. Can the DAX System be used to distribute electronic press kits (EPK)?

    • Yes. You can use the DAX System to hold all the final elements of an EPK - photography, key art, trailers, video clips etc. - and easily create users who can view/download these files.

  22. I usually only need to send JPEGs out to vendors. Will the DAX System let me do this?
    • DAX gives users the choice of format and file size they wish to download. From the Asset Manager, in Thumbnail View, users specify download format (JPEG or TIFF) as well as size (Full Size, 50%, 25% or thumbnail) before clicking the Download link. The added benefit here is that, while a user may initially want to work with low-resolution files, they can also download the high-resolution image if they require it later. This also eliminates room for error and enables better quality control over art assets.
  23. Who administers DAX?
    • The system can either be administered by a DAX Project Manager or by a properly trained point person on the client side. A project administrator can be trained in as little as 2 hours - we have made it easy to learn and use.
  24. When do I start using the DAX System on a project?
    • You can start using DAX during development or as soon as a project has been green-lit. The system is great for all document, script coverage and bid management enabling your project to be centrally managed prior to audio-visual and rich media delivery requirements. The system can also be used for permanent storage, archiving and film libraries.
  25. How do I get started?
    • Once you have decided to use DAX on a production, we will send a client services manager to your facility to train your point people. It will take about 2 hours to set up the project and users, and we will provide you with User Manuals and a Quick Reference Guide.
  26. What are typical uses for The DAX System?
    • The DAX System can be used for any type of file that can be stored digitally. This can be a document such as a budget, call sheet, script, or schedule. Typical uses will depend on the users' intended application of the system. Typical categories on a Film production are Call Sheets, Production Reports, Dailies, and Location Stills.
  27. What happens to all my content when a production is completed?
    • Once a production is wrapped, DAX can either burn all your content onto DVDs or export it onto a portable hard drive. This will allow you to easily deliver documentation necessary for aftermarket sales and is great for tracking documents if legal complications develop down the road.
  28. How much money will the DAX System save me on a typical production?
    • If fully utilized and integrated into a production, DAX can save you between $15,000 and $50,000 per production depending on the number of shoot days. These savings are primarily hard cost reductions in the areas of CD, videotape, photography and key art duplication and distribution as well as photocopying, long distance telephone and travel. Using DAX will also increase soft cost savings by eliminating redundant personnel and preventing re-shoots and continuity mistakes.
  29. What if I don't have access to the Internet?
    • If you are riding on a plane, or will be temporarily away from an internet connection, users can download files and view them locally on their computer. If security is an issue, we would recommend DRMing (encrypting) the files so they are available for a limited time period, or for a number of views. Many airplanes now have internet access onboard, and telecommunications providers such as Sprint and Verizon have high speed WIFI access cards that work with lower resolution bitrates.
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