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Company Overview

DAX, (formerly Sample Digital), the provider of cloud workflow and media asset management applications and services to companies that produce, distribute and license audio-visual content, has launched Canadian Operations and its first international office in Toronto, Canada. Use of the new Canadian entity, DAX Cloud ULC, by US clients shooting in Canada, and by Canadian clients shooting worldwide, will avail clients to Canadian tax credits.


When you use DAX, you open a world of possibilities for you…and your media. You can trust that this online environment is simple, secure and innovative, promoting the highest level of creativity, collaboration and community. The DAX platform delivers targeted workflow and media asset management applications and services to companies that produce, distribute and license audio-visual and rich media content, empowering the people that make it all happen. 


Want to tame the media beast? Use DAX. We offer a suite of powerful applications optimizing the business process in content production and distribution management for such creative leaders as 20th Century Fox, CBS, Miramax, Walt Disney, Showtime, Lifetime Television, Summit Entertainment, and Lionsgate. Our clients find using the DAX platform reduces costs of production and distribution, improves time to market and minimizes risk, both creatively and financially.

The DAX platform is a highly-secure web-based environment where users can share ideas, information and content created throughout the production or campaign lifecycle, or as required for trafficking and distribution of final product.


The DAX platform evolved organically from Hollywood roots in three start-ups: DAX Solutions (digital asset management software), Digital Dailies® (the trademarked innovator of online dailies), and Sample Media Services (our bricks and mortar encoding shop). In April 2007, Sample Digital secured a major round of funding and rolled up the three companies into a new entity, focused on building a next generation end-to-end workflow product for major media producers and distributors. Designed by leading experts and incorporating over 8 years of customer feedback and research, Sample Digital rolled out its new platform DAX|D3 in April 2009. In 2011, Sample Digital introduced DAX Mobile™ with iDailies® exclusively for iPad, developed to meet the industry’s demand for 24/7 media consumption anywhere via iPad. In 2012, the company’s product became the company’s brand, and DAX continues to lead the industry as the center of the media universe.